Accredited Courses

MARKETiN CEE offers the following accredited course with an opportunity to win the certificate of the Ministry of Education of the Slovak Republic:

Strategic Marketing Management
With the total duration of 112 academic hours, the course is divided into 14 one-day modules:

• Marketing management building blocks
• Value creation and customer satisfaction
• Customer purchasing behaviour analysis
• Strategic and marketing planning
• Benchmarking as a best-practice learning tool
• Competitive analyses and strategies
• Segmentation and positioning
• Strategic marketing information system
• Brand building, measuring and management
• Integrated marketing communication
• Global marketing
• Marketing of services
• Marketing audit and control
• Decision support tools.

Industry Risk and Opportunity Management
With the total of 40 academic hours, the course is divided into 4 one-day modules:

• Strategic analysis and planning in competitive environment
• Competitive intelligence and its resources
• Industry and business environment analysis
• Competitive analysis.

Call +421-31-7878811 or use a contact form to request a proposal or more information.