Accredited Courses
MARKETiN CEE offers the following accredited course with an opportunity to win the certificate of the Ministry of Education of the Slovak Republic:
Strategic Marketing Management
With the total duration of 112 academic hours, the course is divided into 14 one-day modules:
- Marketing management building blocks
- Value creation and customer satisfaction
- Customer purchasing behaviour analysis
- Strategic and marketing planning
- Benchmarking as a best-practice learning tool
- Competitive analyses and strategies
- Segmentation and positioning
- Strategic marketing information system
- Brand building, measuring and management
- Integrated marketing communication
- Global marketing
- Marketing of services
- Marketing audit and control
- Decision support tools.
Industry Risk and Opportunity Management
With the total of 40 academic hours, the course is divided into 4 one-day modules:
- Strategic analysis and planning in competitive environment
- Competitive intelligence and its resources
- Industry and business environment analysis
- Competitive analysis.
Call +421-31-7878811 or use a contact form to request a proposal or more information.