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Marketing Survey & Analysis

Companies constantly search for answers to various questions among their customers and other stakeholders in order to improve their marketing efficiency.

Using sample surveys as the main method of data collection, MARKETiN CEE delivers the insight clients need to improve and better target their marketing efforts.

Majority of our projects are B2B telephone surveys, but we are also able to apply other methodologies, including mail and online surveys.

As your market research and marketing analysis partner, we can help you with:

  • Customer Needs & Preferences Analysis*
  • New Product/Concept Assessment
  • Product Value and Positioning Study
  • Product Price Analysis
  • Distribution Channel Analysis
  • Win/loss analysis
  • Brand Awareness, Image and Position Measurement
  • Sales/Distribution Effectiveness Assessment
  • Marketing Communication Effectiveness Evaluation
  • Employee Satisfaction and Attitudes Survey
  • Satisfaction Analysis and Performance Benchmarking
  • Sales Research (Lost Customer Autopsy; Non-Customer Analysis)
  • Mystery Shopping
  • Specific On Demand Marketing Survey & Analysis.

* This can be combined with the delivery of B2B Customer Leads Datatabases and other Sales & Marketing Support services.

Methodologies that we apply - in our mostly B2B market research - include: desk research, qualitative research (focus groups, in-depth interviewing) and quantitative research (computer assisted telephone interviewing - CATI,  phone-to-web, telephone PAPI, computer assisted wireless interviewing - CAWI, face-to-face interviewing).

MARKETiN CEE team provides Marketing Surveys & Analyses in Slovakia, Czech Republic, and through local consultants and partners in Poland, Hungary, Romania, Bulgaria, Ukraine and other countries of Central and Eastern Europe.

PROJECT EXPERIENCE: See examples of our recent Marketing Survey & Analysis Cases.

Call +421-2-20200030 or use our contact form to specify your unique requirements and request a free no obligation proposal today!

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